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Thread: Will Crappy Tire Survive The Coming Competition?

  1. #91

    Re: Will Crappy Tire Survive The Coming Competition?

    Interesting views from the Ottawa Citizen:

    Column: Appeals to patriotism won

    Some of my favourite parts:

    "If patriotism mattered in Canada, Eaton’s would still be in business ..."

    "If Canadian Tire really thinks that Canadians will patronize its stores because it is Canadian, it doesn’t know Canada."

    "If Canadian stores want to survive in the new retail world, they will have to compete on location, service, selection and price."

    Read more here: http://www.ottawacitizen.com/opinion...406/story.html

    Indeed, it will take more than a few maple leaves, to make up for years of shoddy service, rip-offs, and the worst return policies of any major retailer in the country.

  2. #92

    Re: Will Crappy Tire Survive The Coming Competition?

    Andrew Cohen pointed out that Crappy Tire's new campaign say nothing more than, "We're Canadian - so buy our Chinese crap".

    Then CEO Steve Whatsizname zinged back with a snappy retort: "We've been Canadian for 90 years - so buy our Chinese crap"

    Proudly Canada's Store

  3. #93

    Re: Will Crappy Tire Survive The Coming Competition?

    CEO Stevie got his nads in a knot when the Citizen columnist pointed out the obvious flaws in Crappy's recent TV spots.

    So I guess ol' Stevie needs to rein in his subordinate Allan MacDonald, senior vice-president of marketing and automotive, who went off-message regarding the recent "Buy Our Chinese Crap Because We're Canadian" propaganda campaign:

    "executives do not believe that consumers will be loyal to the company because of its roots or nationality."

    “We don’t expect Canadians to go easy on us in choosing a retailer because we happen to be Canadian.”

    I guess Swaggering Steve will have to post a second letter-to-the-editor, this one to The Post, contradicting everything his own VP Marketing said, LOL!

    Read more rogue comments from "Off-Message MacDonald" here: Canadian Tire seeks winning play for its Sport Chek brand | Retail | News | Financial Post
    Last edited by CT Challenger; September 29th, 2012 at 07:01 AM.

  4. #94

    Re: Will Crappy Tire Survive The Coming Competition?

    I think Steve is right in this case. I have seen some of the commercials that will be used in this upcoming campaign, and only one relies on the "We are Canadian" message. They all revolve around Canadian Tire being 'Canada's Store' however only one is going to dig into this. The rest are all focused on product categories.

    The article was written based on one commercial, like Steve mentioned. Hardly good journalism.

  5. #95
    Senior Member CTH8R's Avatar
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    Re: Will Crappy Tire Survive The Coming Competition?

    Quote Originally Posted by wantyounow View Post
    I think Steve is right in this case.
    Well, of course you do, Bucko.

    That's because you're just another corporate shill, blinding agreeing with whatever Da Boss Man sayeth.

    But if we're taking votes? I say he's wrong, just like his underling in Marketing said. See? There are other options, besides being a mindless yes-man.

    Quote Originally Posted by wantyounow View Post
    I have seen some of the commercials that will be used in this upcoming campaign, and only one relies on the "We are Canadian" message.
    Isn't it fascinating, how you Crappy People continue to make unprovable claims. Some things never change, LOL!

    Quote Originally Posted by wantyounow View Post
    The article was written based on one commercial, like Steve mentioned. Hardly good journalism.
    Interesting self-serving opinions.

    Personally, I agree with the many Canadians who believe that Crappy Tire doesn't even deserve to use the name of our beloved country in their store name.

    And nobody has the right to unilaterally decide that they somehow can lay claim to being our store.

    The reports on this thread are powerful evidence of how little Crappy Tire deserves such a title.

    Although "Canada's Rip-Off Store" does have a satisfying ring to it.
    Last edited by CTH8R; September 29th, 2012 at 07:15 PM.

  6. #96

    Re: Will Crappy Tire Survive The Coming Competition?

    Well, now. Should we believe what Probationary Member "wantyounow" says?

    Or should we instead believe those lying jerks at the Globe and Mail and the National Post, LOL?

    It will be easy to decide.

    wantyounow wrote, "only one" commerical "relies on the "We are Canadian" message", and "The rest are all focused on product categories."

    So, we just need to see even ONE MORE commercial, that fails to focus on a product category, and instead talks about the general Crappy Tire brand.

    This should be conclusive, because The Globe says, "Whereas in the past it focused more heavily on product-centric ads, these will now run alongside a more even balance of broader spots focusing on the overall brand".

    Read more here: http://www.theglobeandmail.com/repor...rticle4543680/

    Whom to believe? The person who calls themselves "wantyounow"? Or people known as The Globe and Mail and The Ottwaw Citizen?

    Personally, I predict that wantyounow will be shown to be just as misinformed and deceptive as Moaner1/LiarGuy/CT-Me and Angry CT Guy have been all along.

    Let's just watch and see ...
    Last edited by CT Challenger; September 30th, 2012 at 03:46 PM.

  7. #97
    Senior Member CTH8R's Avatar
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    Re: Will Crappy Tire Survive The Coming Competition?

    Oh-oh!

    Now Barclays is echoing the Bloomberg report from July:

    "There is not doubt that Canadian Tire will suffer some sales erosion to Target, particularly in Target’s perceived ’go to’ categories such as housewares, apparel and seasonal merchandise".

    Wow, aren't those the categories that the Crappy People have been trying to boost lately, to get the ladies in the door?

    Ouch!

    But the good news is, the Crappy Stores that are far away from a Target store will be able to hang onto any remaining "loyal customers".

    (Assuming these customers don't figure out that Crappy's return policy is "Don't Bring It Back", LOL!).

    More here: Target Canada to steal sales from Canadian Tire, Sears: Barclays | Retail | News | Financial Post

  8. #98

    Re: Will Crappy Tire Survive The Coming Competition?

    Actually, the "coming competition" might already be here.

    It turns out that the lowly Dollar Stores, such as Canadian-owned Dollarama, are a real threat:

    Canadian Tire is "trying to recapture shoppers who are drifting to dollar stores"

    "The fastest-growing sector in Canadian retailing, dollar stores are forcing mainstream merchants [including] generalist Canadian Tire Corp., to step up their own dollar promotions."

    The dollar stores have many advantages. For instance, consumers expect them to have poor return policies, so when there are problems with products, people don't have the same expectations as they would for Crappy Tire.

    Plus people expect the quality of the merchandise to be lower, based on the low prices, so they are less likely to be unsatisfied - they basically already know they are buying junk.

    How Canada's retailers discounted the rise of the dollar store - The Globe and Mail

    We've all seen how Crappy Tire wants to offer low-quality products with poor return policies, but doesn't want to offer the same low prices as the dollar stores.

    But Canadians who want to buy from a Canadian store but still save money have lots of choices.

    Well, Crappy Tire, good luck with your plan to invade the Dollarama market, LOL!

  9. #99

    Re: Will Crappy Tire Survive The Coming Competition?

    A lot of people don't realize that the same people who run the Red Triangle of Crap stores, also run the Marks Work Warehose stores.

    And, the Work Wearhouse stores are also at risk with the impending arrival of retailers like Target, especially when it comes to sales of women's clothing.

    After trying so hard to get women to walk into their Red Triangle of Crap outlets, as well as the Work Wearhouse outlets, they are understandably worried that Taget is going to steal these women away, and their spouses and families with them.

    But this story points out the inept approach that Crappy Tire Corporation is using, in an attempt to attract more women to Work Wear ... But could instead be driving them away:

    WTF Wednesday: Mark's Work Wearhouse is "Now Accepting Women"? | This Magazine

    Nice job, Crappy People! I wonder what competing retailer will be the Target destination for all the women you've offended, LOL!

  10. #100
    Senior Member CTH8R's Avatar
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    Re: Will Crappy Tire Survive The Coming Competition?

    The "Buy Our Crap Because We're Canadian" campaign has been in the works for a while, and does NOT focus on specific products (obviously).

    Check out this article from earlier this week, this time in The Globe:


    Major retailers mark anniversary blitz ahead of Target invasion - The Globe and Mail

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