Fine.
Pick a city.
Pick a day.
Pick a competitor.
Show us just one study that shows Crappy Tire doesn't have higher prices for non-sale items.
Shouldn't be hard, since you've got a whole team working on this "day in day out".
Or will you admit that Crappy Tire really does have higher prices for non-sale items, as your customers have already observed?
my customers have already observed? Have they? On which products? Where's your study that shows customers know who's got best pricing?
Anyways back to the point at hand. I don't have "a study" - there's not a peice of paper that says on this day, this store had this price vs this price on this item. it's ongoing, daily. I'm a dealer, i'm not the pricing specialists. I don't do the market analysis. Every day the price updates are sent to the stores electronically, and they are put on the shelf accordingly. Again it's not just a higher lower game.
Even if i did have 'a study' you'd just claim I made it up anyways so that's a futile exercise lol you would NEVER believe ANYTHING that came from a CT representative.
You want the proof, pick a dozen identical items and shop them at Walmart, CT and whoever else you have in your area. Find out for yourself what "my customers already know" lol what a silly claim.
I'm already telling you the answer. In some areas we will be higher, In some lower, in some par.
It all depends on the retailer we are comparing to.
Do yourself a favour, it might help you understand the concept of pricing in retail. It's not black and white as you may think. Research the concepts of "leader, player and convenience" as they relate to products and product lines.
It will assist you in understanding the framework that retailers operate within when they are executing pricing, merchandising etc....