CT Challenger
New member
It's interesting to compare the Facebook pages for Canadian Tire and Walmart Canada.
I've been watching the Walmart page for a while, and there a some similarities, naturally, because they have a lot of overlap in the products they sell and the services they provide. But there are some revealing differences, too.
https://www.facebook.com/walmartcanada
One thing I noticed right away, is that Walmart courageously provides a thread, where consumers can post general comments, both good and bad. At the Crappy Tire site, there is no such general thread, so customers have*to look around for a somewhat recent thread (on "Spring" or Rugby, or whatever they can find), then hope someone notices their post, and maybe takes pity on them.
Another advantage of the "Posts on Walmart Canada" thread is that*other consumers can easily check Walmart's 'scorecard', to see how Walmart Canada is doing in the eyes of their fellow Canadians. At Crappy Tire? No such luck.*You'd have to scan through many different threads, looking through all the irrelevant *"gee, I like spring and rugby, too!" posts, to find something even related to Crappy Tire.
Another advantage of the Walmart page (but a disadvantage in Crappy Tire's view?), is that the history of comments to Walmart can be easily viewed in the future. On the CT page, the multitude of threads eventually scroll off the screen and get hidden, so it's hard to see a clear history of comments. I guess that's a better setup, if you are expecting a "tsunami" of complaints!
Another important difference is the type of complaints that show up there.
For instance, many of the complaints are about Walmart.ca, their online store. But we all know that Crappy Tire couldn't make their e-commerce venture work, so they foolishly shut it all down years ago, totally missing the online shopping revolution in Canada. At this point, all they can do is try to sell some tires, but still can't beat the prices of their online American competitors.
But a huge difference is the deluge of complaints about Crappy Tire's return policies, with many customers even posting their pledge to boycott specific stores, or often the entire chain. Such complaints are so rare of the Walmart Canada site, that I haven't seen a single one in all the weeks I've been looking.
Especially significant, is the number of complaints on the Crappy Tire site about Repair Only products. You will, of course, never see such a complaint on the Walmart site, because they have no such policy, not even on gasoline-powers outdoor equipment. You'd think if Canadian Tire was genuinely concerned about customer service, they'd have reversed this ridiculous policy long ago.*
And let's not forget the recurring complaints about batteries, bicycles and tires, that flood in every time Canadian Tire make fools of themselves by advertising their horrendous products on Facebook, often spamming innocent Canadians when they do so. Yet complaints about Walmart Canada's performance in this field are few and far between! Geez, if Walmart can keep their customers' wheels from falling off, why can't Crappy Tire just sent their teenaged 'technicians' on the same course?
I see comments on the Crappy page almost every day, about someone who spotted a post that's been deleted. There was even a couple that mysteriously vanished earlier today! Yet somehow, there never seem to be these so-called "maintenance" deletions of negative (but legitimate) complaints over on the Walmart page. Wayward to go, Walmart Canada!
Finally, one last comparison. Canadian Tire is bigger than Walmart Canada, with 490 store to Walmart's 330. And the CT site seems to have been collecting Likes since about 2009, compared to only about 2012 for Walmart Canada.*
And yet, after all their "Like us and we'll give you something" promotions, Crappy Tire has only managed to get 850,544 Likes, compare to Walmart Canada's 704,106.
If Crappy Tire has more stores, can "play the we are Canadian card" at every opportunity, and has been collecting Likes for so much longer, why do they aren't doing much better than US-based Walmart?
Could it be that Crappy Tire simply sucks, and Canadians are becoming aware of that fact?
This is certainly something for Canadians think about, as they compose their upcoming 'boycott CT" message!
I've been watching the Walmart page for a while, and there a some similarities, naturally, because they have a lot of overlap in the products they sell and the services they provide. But there are some revealing differences, too.
https://www.facebook.com/walmartcanada
One thing I noticed right away, is that Walmart courageously provides a thread, where consumers can post general comments, both good and bad. At the Crappy Tire site, there is no such general thread, so customers have*to look around for a somewhat recent thread (on "Spring" or Rugby, or whatever they can find), then hope someone notices their post, and maybe takes pity on them.
Another advantage of the "Posts on Walmart Canada" thread is that*other consumers can easily check Walmart's 'scorecard', to see how Walmart Canada is doing in the eyes of their fellow Canadians. At Crappy Tire? No such luck.*You'd have to scan through many different threads, looking through all the irrelevant *"gee, I like spring and rugby, too!" posts, to find something even related to Crappy Tire.
Another advantage of the Walmart page (but a disadvantage in Crappy Tire's view?), is that the history of comments to Walmart can be easily viewed in the future. On the CT page, the multitude of threads eventually scroll off the screen and get hidden, so it's hard to see a clear history of comments. I guess that's a better setup, if you are expecting a "tsunami" of complaints!
Another important difference is the type of complaints that show up there.
For instance, many of the complaints are about Walmart.ca, their online store. But we all know that Crappy Tire couldn't make their e-commerce venture work, so they foolishly shut it all down years ago, totally missing the online shopping revolution in Canada. At this point, all they can do is try to sell some tires, but still can't beat the prices of their online American competitors.
But a huge difference is the deluge of complaints about Crappy Tire's return policies, with many customers even posting their pledge to boycott specific stores, or often the entire chain. Such complaints are so rare of the Walmart Canada site, that I haven't seen a single one in all the weeks I've been looking.
Especially significant, is the number of complaints on the Crappy Tire site about Repair Only products. You will, of course, never see such a complaint on the Walmart site, because they have no such policy, not even on gasoline-powers outdoor equipment. You'd think if Canadian Tire was genuinely concerned about customer service, they'd have reversed this ridiculous policy long ago.*
And let's not forget the recurring complaints about batteries, bicycles and tires, that flood in every time Canadian Tire make fools of themselves by advertising their horrendous products on Facebook, often spamming innocent Canadians when they do so. Yet complaints about Walmart Canada's performance in this field are few and far between! Geez, if Walmart can keep their customers' wheels from falling off, why can't Crappy Tire just sent their teenaged 'technicians' on the same course?
I see comments on the Crappy page almost every day, about someone who spotted a post that's been deleted. There was even a couple that mysteriously vanished earlier today! Yet somehow, there never seem to be these so-called "maintenance" deletions of negative (but legitimate) complaints over on the Walmart page. Wayward to go, Walmart Canada!
Finally, one last comparison. Canadian Tire is bigger than Walmart Canada, with 490 store to Walmart's 330. And the CT site seems to have been collecting Likes since about 2009, compared to only about 2012 for Walmart Canada.*
And yet, after all their "Like us and we'll give you something" promotions, Crappy Tire has only managed to get 850,544 Likes, compare to Walmart Canada's 704,106.
If Crappy Tire has more stores, can "play the we are Canadian card" at every opportunity, and has been collecting Likes for so much longer, why do they aren't doing much better than US-based Walmart?
Could it be that Crappy Tire simply sucks, and Canadians are becoming aware of that fact?
This is certainly something for Canadians think about, as they compose their upcoming 'boycott CT" message!