As far as I am concerned this site is a valuable tool for them to learn what they need to do to improve their business. You can't buy this kinda feed back!!!
We, consulted a lawyer and found out it is perfectly legal to have this site. As long as it is clearly not affiliated with Canadian Tire or trying to pass off as being such. We are not trying to trick people in to believing that the site comes from the same source, or ?is affiliated with or connected with, or sponsored by Canadian Tire. We have the right in this county to free speech, we have the right to a protest site.
That's good! I came across this site by googling "Canadian Tire sucks" (because they do. Really). I'm sure the traffic will increase with the name change...