Sure, many of us remember the ‘good old days’, when CT had quality products, generous return policies and good customer service. They made a profit then, which was nice.
(Well, not so much profit, back when they tried to expand into Texas ... but lets not get the CT'ers TOO upset, today.)
But the CT of old is nothing at all like the new ‘lean and mean’ CT, with low-quality products, the worst return policies around, and notoriously poor customer service.
Sure, these claw-backs and service/support reductions allow them to now milk the public for extra profits.
But that doesn’t mean they will be able to keep this up, as they join the ‘race to the bottom’ previously won by Zellers. Nowadays, they face a better-equipped, better-run Walmart and Target, who stand behind their products with decent (and legal) return policies, and a consistent corporate identity (things customers have rightly come to expect).
Nostalgia and misplaced patriotism can only last a finite period of time, and after that, a tipping point will be reached, when the stores will become re-branded in the consumers’ collective mind as “The New Zellers”, with dishonest practices and bargain-basement quality.
The Crappy People can moan all they want, and continue to deny what is happening (“See? I still made money last quarter – all must be well!!!")
But in the end, they will be the authors of their own demise.