Jill Gargus Dear Canadian Tire:
sent today via email
I am writing to you in regards to your commercial about
"staging tricks" that has recently been aired. It is highly offensive
to me and to my industry of home staging professionals, for your
business to publicly insult my profession by implying that we use tricks
to sell houses.
We, in fact, DO
NOT use trickery to sell homes. Professional Stagers are trained to
inform home owners of property defects and aid them in getting all
defects repaired PRIOR to staging a home for sale.
We have extensive questionnaires and checklists we use to implement this process.
We also follow an industry code of ethics as well as want to make sure
that we are not committing any sort of deceit for the sake of our
clients and our own company reputations, not to mention to also protect
the Real Estate Agents we work with.
Our goal is to facilitate a "win win" outcome for the Buyers and Sellers.
We are networked with other contracted professionals such as plumbers
and electricians, and we bring in those industry professionals, to fix
and repair all items requiring attention, so that the seller can list a
home that is well prepared, cleaned, and repaired, netting them the best
price possible. Your commercial suggests that we hide defects and
specifically references to plumbing and electrical issues, which I am
sure our partnered contractors would also find offensive.
This
needs to be corrected. Consider that thousands of Stagers Nationwide,
refer untold numbers of clients every year to do home improvements, we
can direct them to another location such as Home Hardware, Rona or Home
Depot, and they will listen to us.
Your commercial is in poor taste and needs to be pulled ASAP.
Stagers across Canada are posting letters all over social media to draw attention to this:
#CanadianTireStagingFail
#BadMarketing
Hopefully you will pay attention to this.
Thank you,
Jill Gargus CEO, CID
RESA's 2013 Top 10 Professional Home Stager Canada
Simply Irresistible Interiors Inc
Edmonton, AB
sent today via email
I am writing to you in regards to your commercial about
"staging tricks" that has recently been aired. It is highly offensive
to me and to my industry of home staging professionals, for your
business to publicly insult my profession by implying that we use tricks
to sell houses.
We, in fact, DO
NOT use trickery to sell homes. Professional Stagers are trained to
inform home owners of property defects and aid them in getting all
defects repaired PRIOR to staging a home for sale.
We have extensive questionnaires and checklists we use to implement this process.
We also follow an industry code of ethics as well as want to make sure
that we are not committing any sort of deceit for the sake of our
clients and our own company reputations, not to mention to also protect
the Real Estate Agents we work with.
Our goal is to facilitate a "win win" outcome for the Buyers and Sellers.
We are networked with other contracted professionals such as plumbers
and electricians, and we bring in those industry professionals, to fix
and repair all items requiring attention, so that the seller can list a
home that is well prepared, cleaned, and repaired, netting them the best
price possible. Your commercial suggests that we hide defects and
specifically references to plumbing and electrical issues, which I am
sure our partnered contractors would also find offensive.
This
needs to be corrected. Consider that thousands of Stagers Nationwide,
refer untold numbers of clients every year to do home improvements, we
can direct them to another location such as Home Hardware, Rona or Home
Depot, and they will listen to us.
Your commercial is in poor taste and needs to be pulled ASAP.
Stagers across Canada are posting letters all over social media to draw attention to this:
#CanadianTireStagingFail
#BadMarketing
Hopefully you will pay attention to this.
Thank you,
Jill Gargus CEO, CID
RESA's 2013 Top 10 Professional Home Stager Canada
Simply Irresistible Interiors Inc
Edmonton, AB