Actually, the "coming competition" might already be here.
It turns out that the lowly Dollar Stores, such as Canadian-owned Dollarama, are a real threat:
Canadian Tire is "trying to recapture shoppers who are drifting to dollar stores"
"The fastest-growing sector in Canadian retailing, dollar stores are forcing mainstream merchants [including] generalist Canadian Tire Corp., to step up their own dollar promotions."
The dollar stores have many advantages. For instance, consumers expect them to have poor return policies, so when there are problems with products, people don't have the same expectations as they would for Crappy Tire.
Plus people expect the quality of the merchandise to be lower, based on the low prices, so they are less likely to be unsatisfied - they basically already know they are buying junk.
How Canada's retailers discounted the rise of the dollar store - The Globe and Mail
We've all seen how Crappy Tire wants to offer low-quality products with poor return policies, but doesn't want to offer the same low prices as the dollar stores.
But Canadians who want to buy from a Canadian store but still save money have lots of choices.
Well, Crappy Tire, good luck with your plan to invade the Dollarama market, LOL!