I work at Canadian Tire and I'm going to give you all a little insight. Canadian Tire is a big franchise, each store is owned by a different dealer. In the store I work at, the dealer makes about 1% from each sale. So for easy math's sake, a 100 dollar purchase gets the dealer a loonie. This is after you take into consideration the corporation's cut of sales, what the product actually cost the dealer, the wages they pay their employees, the actual running of the store(electricity, wear and tear, pest control, etc etc), fixtures(my store has well over $100,000). Ok, so now you understand the dealer makes a penny from every dollar.
Now, think about all the shoplifting that goes on at a Canadian Tire store. My store loses about $5,000 in retail value per year in shoplifters. Think about it, it would takce $500,000 in sales to bring us back to even for the dealer to make a dollar. Then, on top of that, think about all of the fraudulent returns that happen. People break things, steal things, and most of all flat out lie to bring it back to our store to get their money back. We find out a few weeks later it was a fraudulent return, and the dealer has to absorb that. It's nearly impossible to estimate the cost of this, but it's a safe estimate that it is at least $5,000, but is probably much more as I've seen an ATV be fraudulently returned, and that nearly cost 5000 itself. So there's easily another $500,000 in sales needed to recoup those losses. We're up to $1,000,000 in sales now to break even. Now you have to take into account the things that happen regularly at a Canadian Tire store. Staff tend to drop things, make mistakes and break things. Take things off the shelf and mark it as store use too often, such as brooms, etc. About a $1000 goes to the shitter(very light estimate) there, so it takes another hundred grand to recoup that to break even. We're up to 1.1 million, and I'm probably missing a few things.
Okay, so my store on a Saturday rakes in $35,000 in sales on average. Sunday averages a little less at around $28,000. Monday to Friday average out at roughly $17,000. So I'll estimate that in a week the store makes roughly 150, 000 in sales. So it takes about 10 weeks worth of sales just to recoup the losses mentioned earlier, and those costs are probably much lower than they really are.
That leaves 42 weeks in a year for making money. That is 6.3 million in sales. Remember, the dealer makes only 1 penney from every sale. That equates to $63,000 a year in sales, with my very generous figures. It's actually less than that for my dealer. Good money, yes. But CTC dealers are not millionaires. They are offering the best customer service they have. So when you say things like, "God knows they can afford it", take a step back and think about what I've just told you.