Canadian Tire spends many millions of dollars each year, trying to convince Canadians that they don't suck.
Yet survey after independent survey consistently finds that they suck, especially when compared to some of the competent retailers out there.
Just to add some context to this, have a look at a recent survey of "Most-Loved" companies.
All the store-bought hype would make you think that, gee, Crappy Tire must be high on that list, right?
After all, that's what Crappy Tire keeps telling us!
Keep in mind: this isn't a Canada-only survey. It's international, so there are a lot of leading brands on there.
Here are some names you might recognize, and their standing on the "People Love Them" scale:
10 – Lowes
20 – Costco
21 – Target
54 – Home Depot
58 – John Deere
61 – Tim Hortons
Interesting, how many of Crappy Tire's direct competitors scored nicely on the Love Scale.
And you'll see Timmy's on that global list - pretty cool for a Canadian company!
But wait a sec ...
Where's Crappy Tire? After all, CT tells me every Christmas that people love their store as much as they love Santa. And every Spring, we hear about where Jimmy got his first bikey.
So, where did CT come out, in the top 100?
Actually, they didn't even MAKE the list!
LMAO!
But lots of their competitors did!
Lowes, Costco, Target, Home Depot, and so on!
"LOL Hilarious!"
The Top 100 Most-Loved Companies